Blois Olson is the Founder of Fluence Media, an agency that provides perspective, strategy, and execution to clients. They specialize in public affairs, litigation communication, labor/management, online/social media consulting, and crisis communication. On the show, Blois discusses how businesses can position themselves in the right light when it comes to their PR.
What were the key takeaways?
[:45] What’s Blois’s world like?
[2:50] How does Blois help his clients?
[4:00] Business can get dark and scary sometimes.
[5:45] Leaders need to be transparent, especially during times of uncertainty.
[9:30] How does Blois decide which form of media is the right platform to showcase his clients’ message on?
[10:25] Technology allows us to directly communicate with customers.
[15:35] What’s considered ‘newsworthy’?
[19:55] It boils down to reputation and storytelling. It’s not about hype!
[20:30] Do Blois and his team have to coach his clients on who their ideal audience is?
[25:45] When does it make sense to have a M&A conversation?
[30:30] How can companies create their own PR disruption?
[36:05] If you’re communicating and you’re first, you have the upper hand to directly target the right customers.
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