Mark Coronna is the Chief Marketing Officer of Chief Outsiders, a company focused on accelerating growth for their customers. Today’s show focuses on the importance of a value proposition. Mark has … [Read more...] about Marketing – A Value Proposition your customers will buy
Click on the link below to listen to the podcast right here: Chancellor Jim Schmidt did not need more stress in his life. He had been handed budget cuts in 26 of his past 30 years. But this was … [Read more...] about How to Restructure Like a Pro
Why do salespeople waste time on dead-end prospects? As leaders, we think we are very explicit when we tell people what we want them to hunt for. We have been selling for years ourselves and sales … [Read more...] about Why are my sales people missing the target?
What are the three rules that all buyers in a national account role follow? 1. Don’t make any changes that could get you fired. * People in charge of purchasing for national accounts … [Read more...] about Selling to national accounts; the 3 most important rules I learned
Who is the Seattle Seahawks 12th Man and where did he come from? How about the Jack Links Sasquatch? Why do Ecolab executives wear white lab coats over their suits and ties when they visit a customer. … [Read more...] about What does your brand say about you?
Have you ever seen a company file bankruptcy and you ask yourself “how did that happen?” There are always signs. And it’s rarely from the leadership. Executives are generally skilled at giving some … [Read more...] about How to recognize Business Hypothermia
Blois Olson is the Founder of Fluence Media, an agency that provides perspective, strategy, and execution to clients. They specialize in public affairs, litigation communication, labor/management, … [Read more...] about Using Local News to Boost Business
Every year hundreds of successful salespeople are taken out of production and have their career snuffed out. This is done by well-meaning, but misguided ownership that is trying to kill two birds with … [Read more...] about Death by Player/Coach – 7 Fatal Flaws