Who is the Seattle Seahawks 12th Man and where did he come from? How about the Jack Links Sasquatch? Why do Ecolab executives wear white lab coats over their suits and ties when they visit a customer. … [Read more...] about What does your brand say about you?
Marketing
010: Using Local News to Boost Business
Blois Olson is the Founder of Fluence Media, an agency that provides perspective, strategy, and execution to clients. They specialize in public affairs, litigation communication, labor/management, … [Read more...] about 010: Using Local News to Boost Business
What do Donald Trump and Alice Cooper have in common?
What great "secret of success" do both of these showmen know that many failed business owners do not? To win over a majority of the audience, you will have to get at least a minority of them to hate … [Read more...] about What do Donald Trump and Alice Cooper have in common?
If Smokey the Bear ran our government
If we treated our government the way it was intended, it could be managed by the three rules Smokey the Bear taught us to treat camp fires: 1. Keep it small 2. Keep it contained 3. Watch it … [Read more...] about If Smokey the Bear ran our government
006: Marketing – selling $400M without ever making a cold call.
Most people would not recommend their real estate agent or even re-use him/her ever again. Why? The clients typically had three common issues: 1. The agent was no longer in the business 2. The client … [Read more...] about 006: Marketing – selling $400M without ever making a cold call.