On today’s show, Kevin St. Clergy discusses how to build social proof in your business and why reviews are a gateway to building trust online. Too many business owners underestimate the value of … [Read more...] about The Benefits of Social Proof
Mark Coronna is the Chief Marketing Officer of Chief Outsiders, a company focused on accelerating growth for their customers. Today’s show focuses on the importance of a value proposition. Mark has … [Read more...] about Marketing – A Value Proposition your customers will buy
Junk bonds, dot.com, real estate all went through a spectacular rise and then a dramatic crash. I survived the dot.com & telecom bubble and crash of the late 90’s. It got me to thinking, “if we … [Read more...] about 013: How do you spot a market bubble?
Who is the Seattle Seahawks 12th Man and where did he come from? How about the Jack Links sasquatch? Why do Ecolab executives wear white lab coats over their suits and ties when the visit a customer. … [Read more...] about 012: What does your brand say about you?
Blois Olson is the Founder of Fluence Media, an agency that provides perspective, strategy, and execution to clients. They specialize in public affairs, litigation communication, labor/management, … [Read more...] about 010: Using Local News to Boost Business
What great "secret of success" do both of these showmen know that many failed business owners do not?To win over a majority of the audience, you will have to get at least a minority of them to … [Read more...] about What do Donald Trump and Alice Cooper have in common?
If we treated our government the way it was intended, it could be managed by the three rules Smokey the Bear taught us to treat camp fires:1. Keep it small 2. Keep it contained 3. Watch it … [Read more...] about If Smokey the Bear ran our government
Most people would not recommend their real estate agent or even re-use him/her ever again. Why?The clients typically had three common issues: 1. The agent was no longer in the … [Read more...] about 006: Marketing – selling $400M without ever making a cold call.