On today’s show, Kevin St. Clergy discusses how to build social proof in your business and why reviews are a gateway to building trust online. Too many business owners underestimate the value of … [Read more...] about The Benefits of Social Proof
Mark Coronna is the Chief Marketing Officer of Chief Outsiders, a company focused on accelerating growth for their customers. Today’s show focuses on the importance of a value proposition. Mark has … [Read more...] about Marketing – A Value Proposition your customers will buy
Your business is not a sprint, it’s not a marathon.It’s a relay.The people who got you here, are unlikely to be the ones to get you there.To continue to break through plateaus, growing … [Read more...] about How to know when it’s time for a Changing of the Guard
Junk bonds, dot.com, real estate all went through a spectacular rise and then a dramatic crash. I survived the dot.com & telecom bubble and crash of the late 90’s. It got me to thinking, “if we … [Read more...] about 013: How do you spot a market bubble?
Who is the Seattle Seahawks 12th Man and where did he come from? How about the Jack Links sasquatch? Why do Ecolab executives wear white lab coats over their suits and ties when the visit a customer. … [Read more...] about 012: What does your brand say about you?
Picture this: Kevin was beyond panic. October was approaching and the CEO/owner of a small tech company in Southern California had just watched his fifth newly hired Sales Rep walk out the door. The … [Read more...] about Have you met a Unicorn Hunter?
You’re not just taking on another business, you’re taking on somebody’s life’s work.David Samuels is a corporate executive benefits designer. In the course of his career, he has also bought out … [Read more...] about 011: How to buy seven competitors with $0 down
Blois Olson is the Founder of Fluence Media, an agency that provides perspective, strategy, and execution to clients. They specialize in public affairs, litigation communication, labor/management, … [Read more...] about 010: Using Local News to Boost Business