“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett
- The brand goes beyond the daily work
- The brand needs to stand for something beyond money
- The business can survive and thrive beyond the family
- What can you say about your company that is “the Opposite” of your competitors?
- What can you say about your company that is beyond “It’s our people or It’s our service”?
- There will be pain, gaps and chasms
- Priority = Stabilizing the Brand.
- By the way, the brand can only stand for ONE thing.